Kelvin Chong Life Insurance Brokers | Life Insurance Simple

"We believe that managing risk should evolve as your life does."

We have more than five decades of experience helping individuals and businesses across Canada protect what matters most through thoughtful planning and personalized insurance solutions.

We also partner with financial planners, accountants, lawyers and other professionals to meet the complex needs of their clients. While some advisors’ expertise is to identify risk, ours is to determine the best way to manage risk and create comprehensive insurance plans. We then work with those professionals to execute the insurance needs for their clients to support their financial plans.

Why choose us?

Expertise with empathy

We combine deep technical knowledge with a human approach, making complex insurance concepts simple and accessible for every client.

Beyond transactions

Insurance isn't something you buy once and forget about. As your life changes, so do your protection needs. We're committed to growing with you through regular reviews and adjustments to your coverage.

Comprehensive protection

From personal life insurance to group benefits for your business, we provide holistic risk management solutions tailored to your unique situation.

Integrity in action

Every recommendation we make is guided by one principle: doing what's right for you. Your goals and best interests always come first.

Let’s take a proactive approach, together. Don’t wait until you need insurance – let’s make sure you’re covered today, for whatever tomorrow might bring.

Our approach

Listen.

We start with a no-obligation consultation to understand your current situation and future goals.

Analyze.

We use our expertise to assess your specific risks and determine the protection you need.

Recommend.

We present clear, simple solutions designed specifically for you. We’ll review your options together so you understand the details and make the choice that’s right for you.

Implement.

Once you're confident in your choices, we handle the details of the application process.

Review.

As your life evolves, we regularly revisit your coverage to ensure it continues to meet your needs. If it doesn’t, we can work together to adjust your coverage.

Ready to protect what matters most?

Recent posts

Insurance as a legacy tool: How to leave more for the next generation

Dec 02, 2025 - Date published

You want to ensure your success continues to benefit the next generation. But without the right planning, a significant portion of your estate could be lost to taxes and other costs before it ever reaches your loved ones....

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What to do when your client needs insurance, but it’s not your area of expertise

Nov 18, 2025 - Date published

You know your client’s world inside and out. But then insurance comes up and getting from "need" to “solution” feels like you’re crossing into unfamiliar territory. That's where we come in....

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Financial literacy: Understanding money – and managing risk

Nov 04, 2025 - Date published

Financial literacy isn’t just about knowing how to budget or invest. It’s about understanding the bigger picture: how money works, how to protect it, and how to make confident decisions that support your goals....

Read more